It’s a good idea to snap a few pics after filming your Reel, as camera roll photos are typically higher quality and can be edited to match the rest of your Grid posts. Step 3: Create your cover by either selecting a still from the video content by dragging the selector icon or click “Add From Camera Roll” to choose an image. Step 2: Once you’re on the Share screen, click “Cover” on the Reel preview image. Here’s how to create Reel covers in the app: You can create these covers in Instagram or using the design tool of your choice. Reel covers in the Reel feed are an aspect ratio of 9:16, but they’re 1:1 in the regular Feed and Grid. The first thing you need to know about creating Reel covers are the required dimensions. Both images are high quality and match their posters’ profiles. You’ll see that one chose to use an image, while the other spiced up the design with text. Reels with visually appealing covers are more likely to be viewed which can draw more users to your profile and result in more engagement overall. Remember, your audience should feel like they are still with you no matter where your content is posted. If they look like *insert poop emoji here*, then it’s probably best to spruce them up with some editing before you post. What you choose depends on your content aesthetic and the quality of the screenshots you can get from your videos. Reel covers can be standalone designs created with tools like Canva or they can simply be nice quality photos from the Reel content. Reels tend to do better when shared to your Feed and Grid, so use covers as a way to share Reels to your Grid without affecting your aesthetic! Getting that initial burst of engagement from your followers signals the algorithm to push your Reel to reach many others in the explore tab. They also serve as a way to keep your grid looking cohesive. Reels covers can be used to give followers a glimpse at what your Reels are about when viewing your Grid. You can add this when posting the Reel or any time after. A Reels cover is a cover photo specifically designed to represent your Reel in the feed and on your Grid.
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